Hands on Type of Technology

I subscribed to the “mashable” news sources and article publisher, and I found some very interesting things that are worth sharing. For example, they are coming out with a new type of technology that brings the meaning of virtual reality to a whole new level. Considering there were a larger number of complaints that had to do with there not being enough technology that has to do with virtual reality, and clearly there are some people who agree. They came up with the idea of the “Glyph” headphones, and Avegant feels that they are going to be bigger than Microsoft and HoloLens with this new invention. The confidence that they have for this growing invention is very reassuring. CMO of Avegant Richard Kerris had this to say, “This is distinct from virtual reality, they take everything from you” (Ulanoff 1) .

See the amazing new invention here: http://mashable.com/2016/03/13/glyph-hands-on/#Jhczb36WnGqt

The Impact on Technology

With the emerging of this brand new technology, waiting time is becoming more and more enjoyable. This device can be used while you are:

1.Waiting at the airport

2.Sitting at the train station

3.On the bus ride home from school

4.In any waiting area

This sounds like it is mainly going to be for kids to enjoy, but adults can enjoy this lovely new piece of technology as well. This device will revolutionize the technology industry, because it is putting us that much closer to being able to experience everything in live time. The Glyph gives you the opportunity to look both below and above the headband. From the first glance at the technology it looks like you have a small window, and you only look in between the headband area, but that’s not the case. This new invention will also give technology companies the ability to make screens on gaming devices bigger.

Socializing Made Easier

People may think that this device will just cause more people to become more socially awkward by not having to interact with other people, but it will also create topics for conversation. For instance, if you see someone else in the airport using a glyph, you may be more likely to approach them, and ask them the type of games that they play on it. Also, if you find someone that plays the same games as you, it will create room for conversations with complete strangers. I see any chance to connect with people as a positive, and although you won’t necessarily be directly interacting with people, there is still room for conversation.

My Personal Opinion

I feel that this invention is going to be a great addition to the technology world, and I think that nothing but good will come of its invention. The reason that nothing but good will come out of it, is because now companies are going to see this as a sign of competition. Often we talk about how sometimes the best way to motivate a company to produce is to make sure that they have competition. If this device is invented, it is going to cause the competitors to work towards something that will be able to compete. Overall, this device would revolutionize the world of technology, and we will see many more devices similar to this created soon.

 

El Clasico Revamped

 

I have been talking about the rivalry between FC Barcelona and Real Madrid CF since I started this blog, and my information continues to grow. Real Madrid and Barcelona have been rivalries since the beginning, and they continue to improve both on the field and off the field. They both have a fantastic presence on social media, and I can only assume that for both teams this presence will continue to grow. They have an account for the following sites:

Snapchat

Twitter

Vine

Facebook

Instagram

Google+

El Clasico

http://www.realmadrid.com/en vs. http://www.fcbarcelona.com/

Why so Popular?

On each one of these social media platforms we will see why they are so popular, and that is because of the things that they post. They both post videos and highlights from each of the games that the teams play in. For any fans, looking back and being able to watch the highlights is a big deal. It gives you the ability to keep up with the most recent games, and it will also show you how well your team is playing. They also both have virtual tours of their training grounds on their websites. This is a particularly unique method to using video, but a creative one. You will never be on their website, and think to yourself, “I wonder what the training ground looks like”. Because of their brilliance in marketing and advertising strategies, you are able to see firsthand the type of training’s that they go through. However, one of the things that could be done better is the fact that they do not have personal and background information on the players. I think that it would help create a better connection between the fans and the players if they could see information about each one of them. For instance, there are professional players from all over the world, and they could come from the same city as you, therefore creating a connection.

Video Implementation

Both teams do a very good job using video to post highlights and also post updates on the teams, but I also think that video could be used to display their accomplishments. For instance, Real Madrid has been the La Liga title holder 33 times since they started and it would be nice to have a video that would commemorate their winnings. Giving them a chance to display how successful the club is would cause them to gain fans and ultimately expand their brand. I also think that this would also be a good idea for Barcelona to have an accomplishments video as well. In order for people to see how successful your organization is you have to show them your accomplishments. For instance, last season Barcelona won all three major tournaments giving them the treble cup, and there is no video to show the fans all of their hard work had paid off. I feel as if both organizations do a great job of utilizing the information, and an even better job of communicating that information to their followers. There is a reason these two teams are the two most popular in the world, and it’s not just based on skill.

 

Real Madrid vs. Barcelona

A Rivalry Off The Pitch

Of course these two teams are rivals on the pitch. Two of the greatest futbol teams in all of history get to battle it out on the field to prove who is the better team. Here’s the question they are not answering on the field though: Who is the better known team? Which team is more proficient in Social Media, and which team is better known throughout the world? Real Madrid has been forever popular on the pitch, but I recently informed you on how popular they were off the field as well. However, with a team like FC Barcelona forever remaining in competition with the club they are going to remain popular as well. Barcelona has been one of the best teams in the world along with Real Madrid for many years now, and most likely for many years to come.

Social Media Presence

Twitter

Facebook

Snapchat

Vine

Instagram

They are both extremely popular when it comes to twitter, because they are futbol teams. People tend to follow professional sports teams, because they keep their pages up to date and make sure all of the information is accurate. As we can see here, Fc Barcelona is the more popular social media presence. 

El Clasico of Shopping Experience

We can see that the difference in their popularity is completely shocking and significant. Barcelona has a much larger presence on Social Media, and we can see that more people are following them and keeping up with them. As I was looking over their websites and researching more about the differences in the teams, I can see that they have two totally different marking strategies as it applies to Social Media. They have the strategy that you should have which is the listen, interact and react. Real Madrid’s website more just tries to expect different things from you and make sure that your expectations are met. They are not doing as good of a job as they could be when listening to the feedback that their customers are trying to provide them. Barcelona has a great part of their website where they give a place for people to leave comments and give you the opportunity to communicate with them. With all of these different teams in the world, it is nice to know that teams are willing to take the time to create a somewhat personal relationship with their customers. Real Madrid needs to do a better job in creating personal relationships with their customers, they keep them too formal. When I was a secret shopper on the two websites, I actually was very impressed with how the Barcelona website was operated. There were clear reviews of the products on the side, and you could read what people thought of each product. Real Madrid just simply has a star rating, and does not give you clear information on the product that you are actually buying. For instance, in the Barcelona website I researched the prices of Jerseys, and under the comment sections it tells you that, their prices match their qualities of their jerseys. I found that having these comments made it easier to shop, and therefore a more enjoyable experience. You need to experience the Rivalry for yourself though. Go on the website, and see the difference between the two marketing strategies, who is the true winner?

Madrid’s Popularity Escalating

Perhaps well known for their ability to win your attention on the field, they are also known for their ability to win your attention off the field, and more importantly on the web. Real Madrid is very well known for their web presence, and even more their presence in Social Media. I have written previously about the different social media platforms that they use, and which ones are primarily the most successful. They are most successful in the following platforms:

Twitter

Facebook

Instagram

Vine

Snapchat

Madrid’s Success on the Rise

The text mentions this concept of the social media escalator, basically the idea of the whole concept is that you should take the following steps when ultimately trying to win over your customer:

Step 1: Listen

You should be listening to what your customer wants, and needs. You have heard the expression, “The customer is always right” and that’s because its true. The customer is always right, and it is your job to continue making them feel that way.

Step 2: Interact

Your customer needs to make sure that they know you are there for them, and will continue to connect with them on a personal level, if their is a mutual understanding it will make for better business.

Step 3: React

This is the part of the process where you are going to show the customer what you have learned from them, and ultimately give them what they want. You will put everything that you have learned into action, and successfully win them over.

Step 4: Sell

Now that you have established a strong personal connection they are ready for you to sell to them.

Madrid Does it Well

Regarding this concept of the social media escalator, the company does a great job of executing the steps. They listen to their customers, and let them tell the company exactly what they want.They do a great job of deciding what ways they are going to take,to ensure that their company be the best at the image they are striving for. They have their website and all of the expectations that you might have when looking at the website are pretty much met. The only thing that they could really work on is the idea of feedback. As I had talked about in my previous post that there are really no areas of feedback. On the website there are places where you can go to shop for merchandise. Only once you reach the area of shopping for merchandise is there a place to leave comments. They do a great job of responding to those comments, and do a great job of improving things that customers say to work on. However, I feel that it would be in their best interest to create a place that could even be anonymous, that may give a little information on what they are doing wrong. Customer feedback is a great way to find out what they really want, and this would make it easier to complete the first step of the social media escalator, which is listen.

Why Madrid is the “Real” Deal

“Absolutely Magisterial”, “World Class”, “Definition of Perfection”, and many others have all been used to describe the playing style, and the on and off pitch overall attitude of the players of Real Madrid CF. Filled with style and grace, this world known company and team is nothing short of perfection when displaying their worth to the world. Real Madrid has been known as a classy, talented, and down to earth group of individuals that are well known for the contributions to society, but better known for their absolute inspiration in the world of futbol.

Rankings/Reviews

Considering Real Madrid CF is in fact a team in professional futbol, they do not necessarily speaking have a product review or ranking system. They do however have a ranking system in which they are placed for standings in the futbol league. Right now they are currently in 2nd place, and doing very well. They sell merchandise, and they do sell jerseys, and by the popularity of the team, you can assume that they are very successful at selling merchandise as well as winning games. A forbes magazine article published in 2015 stated that they place Real Madrid as the richest futbol club in the world. Considering Real Madrid has only grown in popularity, you can see that they are only continuing to grow in their profit as a company as well.

Article link: http://www.forbes.com/teams/real-madrid/

My Personal Experience

From personal experience I can also say that Real Madrid is one of the best companies to buy merchandise from if you are a soccer fan. Since I am a Real Madrid fan, I have many different jerseys that I have bought them from the Real Madrid merchandise website, because I know that they are going to be the best place to supply them to me. All of the jerseys that I have bought from there are authentic, good quality, good fit, and all round excellent jerseys. Overall, if you are going to get some high quality jerseys of the amazing team of Los Blancos, or Real Madrid, then I would highly recommend that you go straight to the source. Real Madrid will supply you with the highest quality merchandise for moderate prices. The phrase, “You get what you pay for” comes to mind, and thats exactly the case when you purchase from Real Madrid.

How They Measure Feedback

There are no real concrete reviews that you can see when you go to their website to purchase merchandise, but there are links to their facebook and their twitter, and it will also tell you how many people have repinned on pinterest or liked on facebook. One example is their third kit from the 2015/2016 year, which is their current jersey and there are 202 repins on pinterest, and that will tell you that on that single jersey alone, 202 people have shared it with their followers.

What Could be Better?

Some companies think that they have a problem with social media, and others think that they are the masters. One of my favorite quotes of this chapter is in chapter five, and Qualman says, “yet when it comes to social media, many companies haven’t shaken their old tried-and-true marketing models”. I think that if the Real Madrid store was to implement a style of being able to write actual reviews of the products that it would better their feedback, and ultimately hearing how people actually liked the products. Giving them the ability to provide written feedback would give Real Madrid the ability to improve their products, and create a high quality experience for their consumers. What would happen if Real Madrid got a comment section, would the negative comments hurt them, or help them grow?

Real Madrid C.F Social Media

I chose to research the company of Real Madrid Club de Futbol. They are an international soccer team based in Madrid Spain. I am a huge soccer fan, and I am sure that by the end of this course that will become very clear to you. The reason that I chose to research this company is not only because I am a soccer fan, but also because I am following them on all of my social media platforms. I do my very best each and every week to catch the games and make sure that I do not miss any of them, but occasionally I will. The reason that this team is so successful at being known is not just due to the talent that they possess in the world of Futbol, but also because they are so proficient in being able to post on their social media platforms. They have the ability to post on Facebook, Twitter, and Instagram. They post photos, updates, and videos, because of their proficiency in Social Media, you are able to follow their page and find out just about everything about the team. Not only do they give you a good idea of who and what the team is, but they also give you the ability to see the players that are on the team. Once you have found the players that are affiliated with the club, from there you can go and follow each player individually on Social Media, because it will all connect with the club. The content does somewhat change based on the social media channel that they are using. For instance, they will post pictures and videos on Facebook, but on twitter they will post minute to minute updates during their games. They will also post photos and videos to ensure that maximum retention of the club and the players is met. The book often talks about how a company needs to make sure that they can face the adversity that different channels will possess, and for the club to be able to face this adversity, and also be successful as well makes them one of the best. I think that Real Madrid CF will continue to grow in popularity not just based on the success of the club itself, but because of their proficiency in social media, and word of mouth.

COM301 Synthesis Report

Alec Shoemaker

Mary Darling

COM301

May 10, 2015

Individual Synthesis Report

Opening Statement: I never realized how blind I was to the injustices that happen all around us every single day, until I embarked on this journey

1. Introduction
   1. My honesty
   2. A story about my knowledge
   3. My opinion has completely changed
2. Chocolate
   1. Purchasing Chocolate
   2. Eating Chocolate
   3. Finding ethical ways
3. Clothes
   1. Change of clothes distributors
   2. Thinking about what I wear
4. Coffee
   1. Not much of a coffee drinker
   2. I have urged others to change their ways
5. What have I learned?
   1. There is not enough POSITIVE media coverage
   2. Word of mouth is the easiest way to spread a message
   3. There are people in the world that feel slave labor is a business tactic
   4. People will lie their way out of trouble (Phil Knight)
   5. There are injustices happening right in our very own backyard

• What will I do with what I learned in this class?

1. I will tell all of my friends the facts
2. I will do my best to advertise for Senda
3. I will give any opportunity to spread the message of “Do the Next Step”

Closing Statement: Being in this class has made me realize many things, and taught me valuable lessons, the most important being that, “One life is no more important than the other” Thank you for giving me the opportunity to better myself and educate myself on things I can do to help serve

 

 

Population Control Paper

Alec Shoemaker

Chris Newhouse

BIO281

October 28^th, 2015

Human Population and Where it’s Headed

This writing is my work alone. I have not gotten any unauthorized help.

Population has always been a major concern for any nation that is looking to strive. Of course there are the ways that differ in population control from country to country, but whose ways are really the most effective? I decided to dive deeper into the idea of the human population, and I wanted to take a closer look at what we might be doing right or doing wrong regarding our situation. I will be looking at two main articles about the situation.

There are simply two main ways you can deal with population, you can wait it out, or you can control it. Most scientists will recommend controlling it; because the ramifications are very dangerous if you let the population get out of control. Of course the amount of pollution will rise, because there have been an increased number of humans in the world, and therefore an increased amount of sources. There will also be more people needing to buy homes, and rent businesses causing the deforestation rate to continue to rise. However, what will happen if we are to control the population and things start to continue going down that road regardless of what we have accomplished? I recently read an article that talked about population control and it gave me a good perspective on the whole thing.

This article by the author Matt Mcgrath dives into the problems that we face today, and talks about how population control is not the way to go about minimizing those problems. He even goes in to talk about a study that was done called, “Can’t Stop It”. This study said that basically 14% of people who had ever been on earth before and to this day, were still living. What this means is that the number of people that are on this earth is growing, and even more it is growing at a rate that we are not able to control. The problem with the ever growing population is simply that we are going to continue making a substantial negative impact on the environment. We already do enough to hurt the environment as it is, but with the population to only keep increasing we are sure to do a number on the well being of us all. He ends by talking about how the only real way to help the situation is to teach about reproduction so as to ensure that we will not have too many people who are producing children, and the other way is through effective Planned Parenthood (Mcgrath 1).

However, there are a great number of people in the world who feel as if population control is not going to decrease just by effective use of Planned Parenthood. There are other people who have solutions that are different. I read an article that gave ten main ways that we can control the population and to say the least they were interesting. The number one way that we can control the population is by delaying marriages. Delaying marriages will cause the couples to wait to have their children, and therefore lowering the amount of children that they will have once they are married. The most common event that is happening is that these couples are getting married young, and then they are deciding that they have the ability to have a large amount of children. What they do not realize is that their decision to have many kids ultimately effects the entire world as well. The second way that we can reduce population control is by having medical facilities more available to rural areas. Since they do not have many available, the residents of those areas are having more children in order to increase possibilities of survival. The third way we can reduce the population is by legislative actions taken against child labor. This may sound like a bit of a stretch, but by enforcing a law against the selling of your child for work, means that a parent may not produce as many kids. The fourth way is by providing incentives. This way is my least favorite of the ways, but does have some merit to it. People don’t like to do things for free, but if you add money to the equation they will do just about anything, including have less kids. The fifth way is by simply spreading awareness of the problem. People are not stupid, if they hear of the negative effects that over population can have on the place that we live, they will take steps to prevent it. Unfortunately there are not enough people in the world trying to show what is going to happen if we continue to live like this, and so things are not changing. The sixth way is by empowering women, and showing them that they are worth more than just birthing a child. In some countries, the only thing that women are used for is child birth, and therefore by showing them they have another purpose they will stand up against this inequality with something to prove. The seventh way the article mentions is by eradicating poverty, of course it’s no secret that poverty as a pretty close relationship with population and with slave labor. The selling of their children or forcing them to labor is ultimately causing an incentive to produce more kids, and therefore causing the population to continue to rise. The eighth way we can reduce population is by education. Until this class I had not recently learned about the idea of population control, and I now realize that this is a big deal. By offering education on the topic, we ultimately are increasing our chances of spreading awareness at a younger age. The ninth way says that we need to make contraceptives cheap and easily available in order to decrease the birth rate. And the final way to help cut population is by development, and more specific in gender and race equality (Smit pgs 1-7).

Now, I realize that these ten steps are a reach to a population that does not feel the need to be controlled. However, there are other ways that may seem “immoral” to most people. This article simply touched on the ways that we can take care of this problem humanely and justly. Population control is not just something that should be overlooked; it is a problem that we are going to be faced with continually until we find a way to deal with it. These articles have given us a better perspective on what could happen if we are not control, and even a few ideas on how to control it. It is our duty as humans, and more importantly as creations of God to view this earth as a privilege to live on, and not to treat it like a dump.

 

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Persuasive Action Report

Alec Shoemaker

Chris Newhouse

BIO281

November 18^th, 2015

Conversation with Jerdon Torrey

1. Introduction to topic
2. The importance of recycling
3. It keeps the environment clean
4. Gives the recycled debris a purpose
5. Keeps the animals healthy
6. It keeps the environment clean
7. When garbage is left on the ground or not dealt with properly it can pollute the air
8. Pollution of the air often leads to the destruction of our ozone layer
9. The destruction of our ozone layer leaves us vulnerable to ultraviolet rays and other harmful radiation

• Gives the recycled debris a purpose

1. When the debris is recycled it can be used to create a whole different product
2. Recycled debris can be broken down and deduced into other nutrients for use
3. Keeps the animals healthy
4. Often times we see that there are animals that are being hurt by the left over trash
5. Animals consume the trash and end up being more sick
6. Conclusion to the topic and ultimate persuasion
7. Recycling makes the world a better place to live in
8. It creates a safe environment for animals to coexist in

Pitch Letter for Public Relations

Pitch Letter

November 19, 2015

Ted Nugent Adventure Outdoors
4008 W Michigan Ave,
Jackson, MI 49202
(517) 750-9060

To whom it may concern:

According to the Detroit news, there are more than 750,000 hunters in the state of Michigan each year, and collectively they contribute 2.3 billion dollars to the economy. I suggest that we do a story on the contribution of knives to the hunter.

Most people who have been hunting in the state of Michigan realize that this is no easy task to complete successfully. With the constant worry of knowing whether you have the right tools to complete the hunt is exhausting. Instead of worrying about how we can get over this exhaustion, we need to focus back on the hunt and understand that as long as you are prepared you can do anything. With the implementation of this new knife to the sale of the previous product, we are in the belief that sales will continue to rise because it will only add to the hunting experience.

I believe that your hunters who continue to shop at your store will appreciate that combination of The Invisible Man product with the addition of the knife, simply because it will add to creating a better experience. I will continue to remain in touch to give you proper updates on the progress that follows.

Sincerely,

 
Alec Shoemaker